Bentley Continental Cup
Bentley Continental Cup
Teeing-up Bentley prospects with a different kind of drive.
Challenge:
Boost awareness of the Bentley Continental range. Identify competitive prospects and target them with a suitable campaign. Handle logistings, event branding and follow-up sales.
Solution:
Annual Bentley Continental Cup – a global golf tournament in a Ryder Cup format. Bentley Regional/national retailers helped compile customer/prospect lists and local golf contacts. Distinctive event branding, invitations, gifts developed. Dedicated website handles tournament logistics, vehicle promotion and RSVP follow-up logistics.
Industry:
Automotive
Capabilities:
