DuPont Refinish - Think beyond paint
DuPont Refinish - Think beyond paint
Offering car repairers more productivity, greater efficiency
Challenge:
Adapt US concept to European market: campaign to launch service portfolio for body shops / car repair businesses.
Solution:
Trade ad campaign for service offer based on theme ‘Before you think paint, let’s talk.” Focused on brand value ‘Leadership in Productivity’, geared to helping targets increase productivity using DuPont Refinish collision repair paint. Campaign brought stopping power and explicit proofs in an 18 month press campaign (also websites, posters, and internal comms).
Industry:
Chemical
Capabilities:
