Sappi Fine Paper Europe
Sappi Magno
Challenge:
Position Magno as the benchmark supplier of quality paperstock – the industry ‘reference’ for paper merchants and printers. Increase sales and further develop the relationship between merchants and printers
Develop an incentive campaign that is customized locally for selected merchants and printers.
Solution:
“Always the right decision” – 6 month campaign fronted by Pierliugi Collina, world-favourite referee. The print and online campaign was timed to coincide with the lead-up to the World Cup, with a trip to South Africa and match tickets for the Grand Prize winners.
Industry:
Manufacturing
Capabilities:
